Creative / Artistic Direction

Brand Creation and Development

Jennifer is an advocate for beautiful creative and brand alignment through facilitating strategic and well defined, visual narratives with emotional connection.  Collaborating with large, small and start up brands, renowned celebrities and photographers within the entertainment, editorial and consumer goods industries for over 20 years makes her a valuable asset to creative teams around the world.  She has worked on projects in over 30 countries, including Monaco, Botswana, France and Singapore, giving her a broad perspective on global demands in today's market. 

Influential editorial content Tutor collaborated on included the opportunity to be Pamela Anderson’s stylist during the 90’s helping to shape her unique, attention grabbing style and brand. She and Anderson created a fun leisure beach and swimwear brand - Freshly

Bounced.  She also helped create Pamela’s look for the V.I.P cult television series, directed by J.F. Lawton. Tutor was also consulting with Mattel at the time on Barbie and used much of this style for the VIP series.  “We had so much fun sitting together and going through the Barbie catalogs for inspiration.”

Fashion Director for Content’s Magazine producing art driven editorial for a global publication.

Cigar Aficionado Magazine - Creative Director for Celebrity Editorials

Natural Life - Creative Director

Created and executed an elevated style for the small brand, enabling the company to enter the B2C marketplace. Directed the redesign of all creative materials representing the company from concept to completion.

Indigo Highway - After a career of helping other companies create and elevate their brands, Jennifer created the brand Indigo Highway in Park City, Utah. Indigo Highway is globally curated to included everyday luxuries for the modern journey, representing over 150 independent artists and designers.

Partial Client List - Sundance, Mattel, Disney, Versace, Shape, Maxim, Elle, Cigar Aficionado, Jack Nicholson, Pamela Anderson, Playboy, Athleta, L.A. Gear, Macy's, U.S. Olympics, Delta, Hilton, Arnold Schwarzenegger,  Nickelodeon, Tom Selleck, HBO, Rolling Stone, George Clooney, World Music Awards...